What's New at Healthy Start?
             
              
               On May 18, 2010, Healthy Start's Reading for Lunch Bunch program was awarded a $50,000 grant from The Barbara Bush Foundation for Family Literacy. Reading for Lunch bunch was among 10 family literacy programs across Maryland awarded funding through the foundation’s Maryland Family Literacy Initiative. This  program provides time for families to read and learn together, and enjoy a nutritious lunch. Families who participate also receive books to grow their home libraries. Reading for Lunch Bunch also provides parenting education, with the goal of helping young parents create and maintain a literacy-rich home environment. Healthy Start was recognized as a 2010 Maryland Family Literacy Initiative grantee at the Foundation's 7th annual Maryland Celebration of Reading, held at the Music Center at Strathmore in North Bethesda in May.
 

 

 

 

 

 

  

 

 

 

 

 

 

 

 

 

  

 

 

 

 

Cradle of Hope

The Cradle of HopeTM is Baltimore Healthy Start's public awareness intitiative to inform and mobilize Maryland Residents about issues contributing to infant mortality, low birth weight and pre-term births.

 

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Quick Take

Impact of Online Giving

More than 65 percent of donors use information from the Internet before giving, whether online or offline – and 40 percent always go online before giving, regardless of whether they give online or offline.

Roughly 19 percent of men and women who use the Internet donate to charity online – compared to banking online: 41 percent or shopping online: 67 percent

The number one reason donors say they give online is convenience. Other top reasons include giving quickly at times of crisis, making multiple gifts in one transaction through a giving portal, and seeing their overall giving history.

Online donors are generous. Whether due to income levels, the impulsive nature of online giving or the credit card effect, online donors give significantly more than offline donors.

In 2007, Offline-only donors who also received e-newsletters gave more than twice as much as did offline donors who did not receive electronic communication.

Online giving is growing exponentially each year, from $250 million in 2000 to more than $4.5 billion in 2005.

Source:  Center for Nonprofit Excellence, Vol. 11, No. 09, April 27, 2011

 

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